Sunbutter

SPEC AD CAMPAIGN, AWARDED SILVER BY AD FED MN

Platform: In-store

Target: People w/o nut allergies

An allergic reaction to nuts is almost always incapacitating—even life threatening. But unless someone close to you has such an allergy, you probably don’t know of any major nut-free substitutes.

To increase brand awareness of Sunbutter, a peanut butter alternative made from sunflower seeds, we placed attention-grabbing jars in grocery stores that prompt shoppers to consider what life would be like with such an allergy.

Art: Jonah Wang & Michael Wellvang

Copy: Michael Wellvang