no kid hungry
SPEC AD CAMPAIGN
Food insecurity is defined as the lack of consistent access to nutritional meals. But the signs of a child experiencing hunger are not readily apparent, and therefore a difficult problem to solve. We seek to raise donations for the charity No Kid Hungry by calling attention to the issue’s invisibility.
Platform: Instagram, In-Store, Radio
Audience: Anyone with a heart
Art: Jonah Wang
Copy: Michael Wellvang
social
“Kids who skip meals are five times more likely to be overweight—a result of struggling families’ reliance on fast food. Help us give kids the nutritional meals they need. #HungerIsInvisible”
“For over 9 million American kids, a school lunch is their only meal each day.”
“1 in 7 American kids don’t have access to regular, nutritional meals.”
in store
Branded napkins, cups, and plates to be handed out with food samples at high-end grocery stores in New York, LA, Chicago—cities that have large poor populations living in areas without grocery stores (also known as a food desert).
radio script
It’s Friday. All the school kids can’t wait to home. Except Kevin. He doesn’t make it obvious—he still smiles when you call his name. He’ll give you a high-five when you raise your hand. And if you ask him how he’s doing, he’ll say “It’s all good.” But Kevin eats most of his meals at school. His mom works two jobs and is rarely home. So, come Friday, he’s not sure when his next meal will be until Monday morning. There are millions of children in America just like Kevin. But you wouldn’t know it, because hunger is invisible. Help us help our kids at NoKidHungry.org