Dunn Brothers

SPEC AD CAMPAIGN

A good neighborhood coffee shop is never just about the coffee—it’s about having space for the community.

Platform: Radio & Podcast

Target: Anybody who hates Starbucks

Copy & Production: Michael Wellvang

Spot 3 - 30 seconds

[Birds chirping, children at play]

Husband: Here’s your coffee, honey.

Wife:  Thanks, dear. [sips coffee, choking noise] Where did you get this?

Husband: Just around the corner, at Star…um, are you pouring out that coffee?

[pouring noise]

Wife: You bet I am, Craig. How could you do this to our family? We chose this neighborhood for its small town-like charm. In what world does ‘small-town-charm’ include a soul-sucking, mega corporation?

Husband: I…I don’t know what to say, honey.

Wife: Well, honey, you could start by explaining to our five year old son that he’s gonna grow up in a homogenized corporate hell. Is that what you want? For your son to grow up in hell!?

Announcer: For those who take community with their coffee, come to Dunn Brothers. We keep neighborhood coffee local.